Valor Promotions helps small businesses improve their lead generation, creative content and website performance.

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Small Businesses & Entrepreneur Ai Spotlight

Small Businesses & Entrepreneurs who embrace Ai are celebrated at Valor Promotions!

Had a lot of fun making this video for an entrepreneur client sharing an opportunity for those who want financial freedom.  Check it out.

Now, you may now be wondering...

 

How do I get started with AI digital marketing for my small business?

 

It’s simple! Here’s how:


1️⃣ Book a Free AI Strategy Session – We’ll have a chat to see if we're a good fit for your small business’s marketing needs.


2️⃣ Get a Custom AI Marketing Plan – Tailored strategies for lead generation, creative content, and strategic automation.


3️⃣ Launch & Scale – AI starts working to optimize your small business campaigns for better conversions & more money!

 

Google Core Updates and website preparation

 

Here's a comprehensive summary of the article about Google Core Updates and website preparation.


Key Points Overview:

  1. - Google Core Updates are major algorithm changes affecting all websites

  2. - They occur 2-4 times per year

  3. - They're designed to improve search quality and deliver more relevant, authoritative content


The article breaks down preparation into three main phases:

1. Before Updates:


- Monitor Search Console performance
- Review and refresh content
- Address technical SEO issues
- Enhance user experience
- Focus on Core Web Vitals:
  - LCP (Largest Contentful Paint): Target under 2.5 seconds
  - FID (First Input Delay): Target under 100 milliseconds
  - CLS (Cumulative Layout Shift): Target under 0.1

2. During Updates:


- Track daily organic traffic changes
- Monitor keyword ranking shifts
- Watch impression and click-through rates
- Follow Google's official channels
- Monitor SEO community discussions

3. After Updates:


- Analyze traffic and ranking changes in detail
- Compare metrics before and after
- Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
- Make necessary improvements based on findings
- Update thin or outdated content
- Improve technical aspects if needed

Ongoing Best Practices:


- Conduct regular content audits (every 3 months)
- Perform weekly speed checks
- Test mobile-friendliness monthly
- Crawl site monthly for indexing issues
- Continuously gather and implement user feedback



The article emphasizes that recovery from negative impacts takes time, and content quality improvements are essential on your small business website, for better performance, in future updates.